Search Engine Marketing

Search engine optimization

Getting ranked by search engines for business webpages is important to finding new customers via the web. I will help you optimize your webpage if you are interested in ranking on search engines. Search engine optimization is key to finding new clients, yes even in the Idaho Falls market.

Search Engine Optimization (SEO) is the process of increasing the ranking high in the search results of a search engine using valid and ethical techniques to improve that search engine ranking. The higher a web site ranks in the results of a search engine, the greater chance that site has to be visited by an internet user. Ultimately, your goal should be to rank in the top two pages of search engine results for keywords and phrases related to your web site. One Cubicle Over can help improve your search engine ranking.

For example, after your site has been loaded to the hosting server, I can review your site statistics to see what keywords are being used to find your site. These keywords can then be incorporated into the text or copy, which helps the site's ranking.

Numerous other techniques exist for improving your web site's visibility such as using custom page titles that relate to the page content, seo-friendly URLs, and using relevant title tags in links and images. Keep in mind it is never a good idea to use unethical techniques to artificially inflate your rankings, as the search engines will catch onto this behavior and will penalize your site if not ban it from the search index causing it to drop in rankings or just be invisible to web users.

Social Marketing

Social marketing is becoming more and more important on the internet. To sum up social marketing, it is the process of using social connections to drive traffic and customers to your web site. Some of the popular social marketing tools include, blogs, twitter accounts, facebook pages and more.

Facebook Pages & Groups

Facebook is a great way to connect with old and new friends. Through the use of fan pages and user groups you can build a following a friends that will help increase the traffic to your site and hopefully increase the number of purchases you are looking for. I will help you to establish a Facebook presence and teach you how to run the Facebook application.

Twitter Tweets

Twitter is a great way to quickly communicate with friends called followers. The average human communicates with 3-4 people a day outside of the family unit. The average Twitter user communicates with 500 people a day. Do you see why Twitter can be an integral part of communicating your message? I can intergrate your latest Tweets in to your home page as well and show you how to effectively build a following using Twitter.

Link Building

Link building is an important part of any Search Engine Optimization campaign. Link building can be done in a number of different ways. Some of these ways including pay per click campaigns or promotions on your website. Consult with me to determine the best way for building links to your site.